How to create different selling points for villa gate manufacturers? At present, there are many villa door markets, and the competition among manufacturers is becoming more and more fierce. In this context, the unique way of marketing can help manufacturers to open up the visibility to a large extent. However, the real marketing innovation is not easy, with consumers becoming more and more rational, "thinking" may become a major breakthrough point of villa door marketing.

一、好別墅大門產(chǎn)品、好服務(wù)都不可缺

1、 Good villa door products, good service are indispensable

對(duì)于一個(gè)別墅大門廠家來說，賣別墅大門產(chǎn)品是終的目的，賣服務(wù)能增加產(chǎn)品的銷量，提升別墅大門意識(shí)，賣思想這是廠家統(tǒng)籌全局的戰(zhàn)略方針，是核心。別墅大門廠家要想提升團(tuán)隊(duì)的營銷水平，就需要通過賣服務(wù)實(shí)現(xiàn)溢價(jià)，在目標(biāo)消費(fèi)者心目中樹立起良好的形象。盡管核心產(chǎn)品大同小異，但是服務(wù)可以彌補(bǔ)核心產(chǎn)品上的不足。

For a villa door manufacturer, selling villa door products is the ultimate goal. Selling services can increase the sales of products, enhance the awareness of villa door, and sell ideas. This is the manufacturer's overall strategic policy and the core. In order to improve the marketing level of the team, the villa gate manufacturers need to realize the premium by selling services and establish a good image in the eyes of the target consumers. Although the core products are similar, service can make up for the deficiency of core products.

二、別墅大門廠家“賣思想”才是明智之舉

2、 Villa door manufacturers "sell ideas" is a wise move

毋庸置疑，當(dāng)下別墅大門廠家間的競爭不僅是和產(chǎn)品的競爭，也是營銷手段的競爭。俗話說得好，初級(jí)的別墅大門廠家賣產(chǎn)品，中極的別墅大門廠家賣服務(wù)，高級(jí)的別墅大門廠家則是賣思想。顯然，不少行業(yè)中大多數(shù)廠家的營銷理念還只停留在初級(jí)和中級(jí)層面，別墅大門行業(yè)也是如此。在消費(fèi)群體日益細(xì)化的趨勢下，別墅大門廠家不可能面面俱到，有目標(biāo)性的“賣思想”才是明智之舉。

There is no doubt that the current competition between villa door manufacturers is not only the competition of products, but also the competition of marketing means. As the saying goes, the junior villa gate manufacturers sell products, the middle pole villa gate manufacturers sell services, and the senior villa gate manufacturers sell ideas. Obviously, the marketing idea of most manufacturers in many industries only stays at the primary and intermediate level, and so does the villa gate industry. In the trend of increasingly refined consumer groups, villa door manufacturers can not be all-round, targeted "selling ideas" is a wise move.

三、別墅大門廠家應(yīng)打造獨(dú)特賣點(diǎn)

3、 Villa door manufacturers should create unique selling points

在別墅大門市場仍舊面臨同質(zhì)化問題的背景下，別墅大門廠家需認(rèn)清任何廠家的產(chǎn)品都不可能全面地超越對(duì)手，只能各有所長而已。作為市場營銷人員，就是要根據(jù)目標(biāo)客戶的需求，設(shè)計(jì)出在某個(gè)方面超越才是重要的。一旦消費(fèi)者認(rèn)同了這種觀念，也就認(rèn)同了廠家的產(chǎn)品。在這種情況下，銷售人員賣的就是一種思想，是市場營銷人員總結(jié)出來的統(tǒng)一的“賣點(diǎn)”。因此，別墅大門廠家要想上升到賣思想的境界。

Under the background that the market of villa gate is still faced with the problem of homogenization, the manufacturers of villa gate need to recognize that the products of any manufacturer can not comprehensively surpass the competitors, but each has its own advantages. As a marketing personnel, it is important to design a way to surpass in a certain aspect according to the needs of target customers. Once consumers agree with this concept, they also agree with the manufacturer's products. In this case, what salesmen sell is a kind of thought, a unified "selling point" summed up by marketing personnel. Therefore, the villa door manufacturers want to rise to the realm of selling ideas.

在別墅大門市場上，營銷方式花樣百出，但是能為廠家?guī)碚嬲男б娴纳僦稚佟ｋS著消費(fèi)者消費(fèi)理念的變化，別墅大門廠家或可通過“賣思想”來收獲市場。

In the villa Gate market, there are many kinds of marketing methods, but few of them can bring real benefits to the manufacturers. With the change of consumers' consumption concept, villa gate manufacturers may harvest the market through "selling ideas".